Tetley 2019 “Cold Infusions” AU launch

Design / Animation | Client: Tetley

Tetley tea is synonymous with a cuppa, at least where I grew up in Sydney.

THE BRIEF:

Create and animate social posts for the launch of their cold, health conscious summer range called “Cold Infusions.”

THE EXECUTION:

After a bit of research I figured that the most grabbing element of any beverage that falls into the health conscious category is the actual ingredients themselves. People want to know what they’re putting into their bodies. So that’s what I did. I chucked a bunch vibrant ingredients included in the products and animated it into a royalty free summery track, with as much turbo summer/island energy as I could put into it. These animations were rolled out on all social formats.